Companies are looking for any advantage to assist them in delivering their content to the broadest market possible and the integration of marketing with social media has made it possible. It should come as no surprise that a social media giant like YouTube is leading the charge as companies are buying YouTube views as an effective way in delivering their online advertising content.
Buy YouTube views give the appearance that the brand is popular leading to inflated stats and increased popularity being an effective and powerful tool in social media; this can propel a product and/or service into the international spotlight. When companies operate a marketing campaign such as this it runs counter-productive to the whole foundation of running a video campaign and that is to build the trust and confidence in the consumer while promoting your brand and/or service. Ethically, something like this can be called into question and becomes even a bigger headache as the dishonest act is archived on video.
At any moment a user can perform a search on buy YouTube views will result in hundreds of companies offering YouTube views for a minimal price. Promising that these views are seen by legitimate accounts, not users, which is an important distinction to make. These views are generated by servers that are logged in under different account names, auto viewing the feed from various countries and like the auto generated views; the comments are based upon the same principle as well leading to a jumbled mess of the same used phrase and specific keywords over and over.
When companies utilize a buy YouTube views campaign there are some major risks that they must consider and whether it is a cost effective way to market and promote a new product and/or service. The auto generated views to the generated comments and the cause and effect of after the campaign strategy has ended, a company can find themselves in quite a public relations nightmare if the primary goal was to promote honesty and integrity.
The internet has helped usher in the smart consumer, one that will utilize any tool at their disposal to find the best value. Consumers are driving content marketing and any smart consumer, with a bit of research and just a few clicks are able to determine the popularity of a particular brand or service and is based on legitimacy or hollow ground. These are a few things a smart consumer can perform and have their answers immediately. Companies and the marketing departments need to understand how this information is disseminated before they begin a marketing campaign focused on buy YouTube views strategy.
Generated views will generate auto comments and typically these comments are a jumbled mess of the same phrases with primary keywords scattered about. Many times these auto-generated comments are misspelled, poorly formatted or they contain poor grammar. Having auto generated comments posted on a YouTube account could see a company lose credibility and the companies positive testimonies will no longer be relevant and at this point the business and this account can be seen as lacking ethics, desperate and zero credibility and doing significant damage to their strategic plans in the future.
Comments and questions help build a desire and need for that particular product and/or service and when comments are auto –generated they bring no added value. Many times these auto-generated comments are placed into threads, interrupting a conversation flow and making no sense to the topic being discussed and the option to reply is not offered. Unfortunately, if enough of these comments are paid the positive comments and genuine conversations can be buried forever.
Many times it is the obvious that we come across that does not get noticed right away. Most of these auto-generated comments that are purchased as part of the buy YouTube views campaign utilize strategic keywords and phrases and in one comment thread can be seen various times as certain derivatives of keywords are utilized in additional comments. This may be one that is not recognized right away but is obvious when it is discovered. One other give-away would be the lack of “personality” these comments have. The lack of individuality from one comment to the next is an accurate give away and an auto-generated comment.
The biggest part of this buy YouTube views is exactly what it means, providing views for a particular YouTube channel or an advertisement of goods and/or services that use YouTube as their advertising medium. YouTube provides stats on every video page, provided the publisher opted-in for this feature and can be seen on the bottom right hand corner. A dramatic increase in viewership typically indicate either two things 1) a large increase in views due to a high exposure event 2) a server hitting the video link thousands and thousands of times in the event of an hour. This is a most certainly a key give-away on the buy YouTube views campaign.
There are some legitimate reasons why companies would want to utilize the buy YouTube views, campaign. It is a great resource for creating a new and/or refreshed campaign and lacks the social media following as some of your closest competitors. This is best utilized in the beginning stages of a campaign as the benefits decrease and becomes more problematic the longer the campaign continues. Free or a low cost product or service is another buying engagement where the buy YouTube views, campaign makes sense. This does not require a huge commitment from the consumer. The smart consumer becomes more skeptical when a long term period of commitment is required and if an unethical business practice is discovered it could become disastrous for your company and any future engagements or relationships are created.
The marketing campaign allowing companies or individuals to buy YouTube views can be an effective strategy in delivering content over a very broad area. A product in its infancy or one that does not have the consumer commit are two excellent examples of when best to utilize the marketing campaign. Artificially inflating by auto generated views and comments is not a cost-effective way of a buy YouTube views, campaign. The long term effects can be devastating and tarnish and label a brand as unethical and cheaters. Utilizing this service for creative marketing is a smart and strategic move but as a way to artificially promote popularity however temporary does more damage than good.